WhatsApp Business APP VS WhatsApp Business API
- SUPPORT
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Pros:
User-friendly interface
Supports voice and video calls
Essential WhatsApp features included
Free of Charge
Cons:
Limited Customization
No integration capabilities
Low user limit
Lack of business verification
Pros:
Highly customizable
No user limit
Integrates with various software and tools
Supports business verification
Cons:
Requires a third-party interface
Lacks voice and video call support
More complex to set up and use
Costs money to use
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Key Difference | WhatsApp Business App | WhatsApp API |
Target User | Samll businesses | Medium to large businesses |
User Limit | Up to 5 users | Unlimited number of uers |
Business Verification | No | Yes |
Team Inbox | No | Yes |
Integrations | No | Yes |
Product Catalog | Yes | Yes |
Broadcasting Limits | Message up to 256 contacts simultaneously | Message an unlimited number of contacts simultaneously |
Setup Complexity | Easy | Moderate |
Automation | Yes (Basic) | Yes (Advanced) |
Pricing | Free | Usage-based |