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Parameters are defined using curly brackets and a number in between them, as shown in the following example. You can also format your message using WhatsApp's standard message formatting features:
Hello**{{1}}**, your order is ready and will be delivered on {{3}}. |
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The above message can be customized to say:
Hello Jason, your order is ready and will be delivered on Thursday, the 5th of November. |
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Notice that placing asterisks around the variable displays it as bold text. View the official guideline https://faq.whatsapp.com/539178204879377/?locale=en_US for more on WhatsApp text formatting.
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ALERT. Notify the message recipient of something informational. Business hours/hours of availability.