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Parameters are defined using curly brackets and a number in between them, as shown in the following example. You can also format your message using WhatsApp's standard message formatting features:

Hello**{{1}}**, your order is ready and will be delivered on {{3}}.

The above message can be customized to say:

Hello Jason, your order is ready and will be delivered on Thursday, the 5th of November.

Notice that placing asterisks around the variable displays it as bold text. View the official guideline https://faq.whatsapp.com/539178204879377/?locale=en_US for more on WhatsApp text formatting.

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  • ALERT. Notify the message recipient of something informational. Business hours/hours of availability.